Professional Space of Joe Esteves

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This is the professional space of Joe Esteves in English.

Posts

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The Evolution and Future of Online Advertising: Balancing Innovation with Privacy

Online advertising has evolved significantly since its inception, beginning with the introduction of cookie technology in the 1990s, which allowed advertisers to track user behaviour and tailor ads accordingly. This led to the rapid growth of the internet advertising industry, despite challenges like the dot-com bust of the early 2000s. The recovery saw the rise of programmatic advertising, which automated ad placements and audience targeting, revolutionising how digital ads were bought and sold. However, concerns over privacy and data protection have prompted regulatory measures like the European GDPR, significantly impacting the industry. As technology advances, particularly with the rise of AI, online advertising is expected to become even more personalised and efficient, though the balance between user privacy and effective marketing remains a key challenge.

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A Brief Evolution of Data Management: From Business Intelligence to Artificial Intelligence

This article explores the evolution of data analytics from traditional systems to the use of artificial intelligence (AI) to enhance business analysis and decision-making processes. It highlights how AI has the potential to transform industries and automate tasks, but its adoption faces challenges, such as the lack of a strong data culture in many companies. Successful AI implementation relies on proper data preparation and the integration of cloud-based solutions, such as generative AI, which offers greater flexibility and competitiveness.

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